What is a resume – it is the best marketing tool to get a job
A resume is used by employers and organisations as the first step getting you know and see if you could become the next employee or an intern. A person responsible for hiring process HR manager /manager/owner .etc will screen resumes of the applicants.
Potential candidates are selected based on desired experience, skills, and knowledge. The selection of potential candidates follows by interviews, a selection day, assessments etc.
The resume should not be a list of your education, past jobs, skills and knowledge. The document is the entrance ticket to the organisation, thus every applicant has to make careful considerations. Look at the resume as your selling point and marketing of yourself. Make the resume your marketing tool! Would you buy something that does not seem to be appearing to you?
Your marketing strategy needs to highlight your skills and talents, so you would be selected from other candidates. The resume document is in general short consisting one or two A4 paper. More pages are not in general advised. Let’s be honest – nobody likes reading too long stories. The resume needs to be very carefully tailored to each position. If you are looking for a marketing position, the resume highlighting your art skills would not land you the position for sure. Your skills, experience, education etc. must be always relevant to the position.
Accompanying the resume, the organisations often ask for a cover (also known motivation) letter. This letter is also a part of the marketing yourself as a prospective employee or an intern. In general, the cover letter introduces you and explain why you are the suitable and desired candidate.
Be always aware of the image and impression you give to the reader of your resume. You might never get the same chance again!